Brand Brief: Monsters in Smart Cars; Saints on Harleys
Are we really the brand we drive? A few minutes ago, while I was driving home from my son’s daycare Halloween parade (and yes, he wore his bat costume again) I got cut off on the road by an aggressive...
View ArticleTwitterloo! How to send Twitter on a hasty RT.
Soldiers at attention: awright Twitter conscript, you’ve probably heard that Twitter has finally enabled a feature it calls “Retweet”. Well, after years of hacking together manual ReTweets – cutting...
View ArticleFavourite blog posts of 2009: October & November
Part 3 of our series on our favourite posts of 2009″ October and November held a few more pleasant surprises for us here at Beg to Differ – from our Chicken Sandwich series to our first Slideshare...
View ArticleScaramouche! Scaramouche! Are the Muppets back to stay?
Has Disney finally figured out how to deal with the Muppets? Yesterday, Beg to Differ introduced you to the brilliant new Bohemian Rhapsody parody from the Muppets – but with no brand focused...
View ArticleMachines that go “ping”: a hospital branding adventure
The first Beg to Differ Branding Field Trip. Last week, I blogged on Beg to Differ about the birth of my son. Thank you all for your best wishes and brilliant thoughts on this incredibly moving...
View ArticleElephants in the room: where Vision statements go wrong
Ancient wisdom on Vision – from blind men Part 2 on Vision Statements. In examining the many ways that our clients’ Vision statements have gone wrong in the past (and some spectacularly wrong), Beg to...
View ArticleMy double life: getting over “personal branding”
“I’m a slightly mad aristocrat and I’m okay with that” In this Beg to Differ: a shocking personal revelation from the Big Differ, who wonders if “Personal Branding” is too narrow to capture the range...
View ArticleDoes branding cause cancer? Australian smokes go “no logo”.
An experiment in “un-branding” to promote community health Beg to Differ noticed this morning that Australia is planning to ban all logos and distinctive design elements from cigarette packaging. The...
View ArticleClient snapshot: the rapid evolution of Versature business phone services
Sometimes, I’m just too good at my job… A couple months ago, I got a call from one of Ottawa’s smartest tech leaders, Paul Emond, CEO of Versature. And like a fool, I ended up pitching him on the idea...
View ArticleTelco Brands: the Fair for Canada FAIL in one picture
Rogers, Bell, and Telus blow their big chance. By being themselves… My friend Ottawa blogger and media commentator Mark Blevis has put out a couple of smart and incisive critiques of the “Fair for...
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